Wear Your Next Step
Wear Your Next Step, an innovative campaign designed to introduce Adidas's latest creation: the Tubular Viral sneaker.
CLIENT
Adidas
adidas.com
CONCEPT &
ART DIRECTION
Isabel Lyon
Francesca Molteni
Annie Bhardwaj
IMMERSIVE EXPERIENCE
Wear Your Next Step' is an immersive pop-up experience during Miami Art Basel week. This interactive art installation delves into the essence of Tubular Viral sneakers, with spaces tailored to embrace the core attributes of comfort, movement, and style, providing a distinct view into the world of Tubular Viral sneakers.
WEAR YOUR NEXT STEP
The concluding space and the heart of this immersive experience. Here, visitors can purchase the latest Tubular Viral sneakers and engage in a hands-on DIY experience.
During this activity, participants imprint their answers to the question 'What's your next step?' onto Tubular Viral shoes. These will become part of a unique wall installation, shaped to mirror the Adidas Originals logo.
FUTURE WALL INSTALLATION
Looking ahead, this installation will transition to Miami's flagship store, where a curated selection of the most inspiring messages collected from the DIY experience will be featured on a limited edition of Tubular Virals, available for purchase.
