Hey, Have You Tried The Linkup?
Hey, Have You Tried The LinkUp It's an integrated campaign aimed at boosting Discover It card sign-ups through our Refer A Friend program while establishing Discover as the preferred credit card for students.
CLIENT
Discover
discover.com
CONCEPT &
ART DIRECTION
Isabel Lyon
Francesca Molteni
Annie Bhardwaj
@DISCOVERSTUDENT
a Discover Student account will be established on social media platforms to foster a community of ambitious, independent college students. Our goal is to introduce the LinkUp concept into conversations and emphasize the importance of having a credit card within the student community.
A NEW APPROACH TO ADVERTISING
Messaging remains an untapped avenue for advertising, and we're seizing the opportunity by leveraging the iMessage search bar.
The LinkUp feature, integrated into the Discover app, now accessible through iMessage's search bar, empowers Discover It cardmembers to personalize Refer A Friend sign-up links, greatly boosting the likelihood of recipients opening and signing up.
